{"id":159,"date":"2026-10-26T05:54:26","date_gmt":"2026-10-26T05:54:26","guid":{"rendered":"https:\/\/ecoitt.com\/?page_id=159"},"modified":"2026-10-26T05:55:36","modified_gmt":"2026-10-26T05:55:36","slug":"elementor-159","status":"publish","type":"page","link":"https:\/\/ecoitt.com\/?page_id=159","title":{"rendered":"Elementor #159"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"159\" class=\"elementor elementor-159\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ddf4873 e-flex e-con-boxed e-con e-parent\" data-id=\"ddf4873\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4df9e04 e-flex e-con-boxed e-con e-parent\" data-id=\"4df9e04\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0ff4219 elementor-widget elementor-widget-html\" data-id=\"0ff4219\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\tThe person behind the purpose\n\n# Meet the Founder.\n\nI\u2019m Irfan Basheer, founder of ECOITT \u2014 building practical ways to bring greener choices into everyday life.\n\nI believe sustainability should feel less like a compromise and more like a natural part of how we live.\n\n**Irfan Basheer**Founder, ECOITT\n\nYour portrait goes here\n\n![Portrait of Irfan Basheer, founder of ECOITT](irfan-basheer.jpg)\n\n> \u201cA greener future is built through small choices people can actually make every day.\u201d\n\n## Making greener living feel possible.\n\nECOITT didn\u2019t begin with a business plan. It began with a curiosity about plants, and how much quiet life a single green corner can bring to a room, a routine, a day.\n\nOver time that curiosity grew to include biotechnology, sustainability and the idea of building something of my own. I kept coming back to one question: why does choosing the greener option so often feel harder than it should?\n\nFor many people, starting with plants means not knowing what to buy, how to care for them, or where to begin. I wanted to build practical, welcoming answers to those small hurdles, so that bringing greenery into everyday spaces feels possible for beginners, students, families and offices alike.\n\nECOITT is still a young, growing startup. I\u2019m learning as I build, testing ideas, and listening closely to the people I hope to serve. I\u2019d rather grow honestly than loudly.\n\nSustainability works best when it fits into real life.\n\n## Purpose, in practical form.\n\n### Make It Accessible\n\nMake greener choices approachable for beginners, students, families and everyday spaces.\n\n### Start With Nature\n\nEncourage a closer relationship with plants and responsible growing practices.\n\n### Keep Learning\n\nBuild thoughtfully, listen to people, test ideas and improve continuously.\n\n## Ideas growing into solutions.\n\n### Plantora\n\nA plant-focused concept designed to make bringing greenery into everyday spaces easier and more welcoming.\n\nIn development\n\n### Eco Mix\n\nA potting-mixture concept exploring thoughtful plant care and practical growing support for plant lovers.\n\nIn development\n\n## Let's grow together.\n\nI\u2019d love to connect with people who care about plants, sustainability, and building useful things for the future.\n\n[Discover ECOITT](https:\/\/ecoitt.com)\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The person behind the purpose # Meet the Founder. I\u2019m Irfan Basheer, founder of ECOITT \u2014 building practical ways to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-159","page","type-page","status-publish","hentry"],"rttpg_featured_image_url":null,"rttpg_author":{"display_name":"admin","author_link":"https:\/\/ecoitt.com\/author\/admin"},"rttpg_comment":0,"rttpg_category":null,"rttpg_excerpt":"The person behind the purpose # Meet the Founder. I\u2019m Irfan Basheer, founder of ECOITT \u2014 building practical ways to [&hellip;]","_links":{"self":[{"href":"https:\/\/ecoitt.com\/index.php?rest_route=\/wp\/v2\/pages\/159","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ecoitt.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ecoitt.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ecoitt.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ecoitt.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=159"}],"version-history":[{"count":5,"href":"https:\/\/ecoitt.com\/index.php?rest_route=\/wp\/v2\/pages\/159\/revisions"}],"predecessor-version":[{"id":179,"href":"https:\/\/ecoitt.com\/index.php?rest_route=\/wp\/v2\/pages\/159\/revisions\/179"}],"wp:attachment":[{"href":"https:\/\/ecoitt.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=159"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}