ECOITT didn’t begin with a business plan. It began with a curiosity about plants, and how much quiet life a single green corner can bring to a room, a routine, a day.

Over time that curiosity grew to include biotechnology, sustainability and the idea of building something of my own. I kept coming back to one question: why does choosing the greener option so often feel harder than it should?

For many people, starting with plants means not knowing what to buy, how to care for them, or where to begin. I wanted to build practical, welcoming answers to those small hurdles, so that bringing greenery into everyday spaces feels possible for beginners, students, families and offices alike.

ECOITT is still a young, growing startup. I’m learning as I build, testing ideas, and listening closely to the people I hope to serve. I’d rather grow honestly than loudly.

Sustainability works best when it fits into real life.